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Measurement

Separate measured results from estimates

Signal separates measured account analytics from estimates on other people’s posts. Every estimated reach and earned media value figure is labeled, with the inputs behind it on screen.

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Included on every plan, starting with Free — no card.

Plan
Free
Capabilities
5
Area
Measurement
Works with
Mentions, Campaigns, Creators, TikTok accounts
Signal — Reports
The reports screen: mentions, creators, engagement, estimated reach and estimated EMV against the previous period, over charts of mentions per day, mentions by type and mentions by format.The reports screen: mentions, creators, engagement, estimated reach and estimated EMV against the previous period, over charts of mentions per day, mentions by type and mentions by format.
Sample account analytics with labeled estimates and a daily chart. All numbers are sample data.

What you can do

5 included

  1. Review account trends

    Compare followers, reach, views, mentions and published content across supported periods.

  2. Measure captured mentions

    Track creators, engagement and mention volume by day, format and type.

  3. Audit each estimate

    See the follower, format and engagement inputs behind estimated reach and value.

  4. Explore audience demographics

    Review the age, gender and location breakdown of your audience.

  5. Export report rows

    Download mention-level dates, creators, engagement and estimate inputs for further analysis.

How reports are produced

  1. Step 1

    Collect account insights

    Scheduled jobs record your account and content metrics every day.

  2. Step 2

    Group captured mentions

    Signal summarizes deduplicated mentions by day, format and type.

  3. Step 3

    Label estimates

    Published methods turn follower and engagement inputs into estimates.

  4. Step 4

    Export the detail

    Download the rows behind the report for your own analysis.

Plan

Free

Organize mentions and reply to creators.

Free. The comparison table shows 25 current features and limits across all plans.

Related

  • Mentions

    Collect every tag, @mention and Story mention of your brand in one filterable list.

  • Campaigns

    Set a creator roster and date range, then report on matching posts captured by Signal.

  • Creators

    Discover the creators already posting about you and keep every relationship in one place.

  • TikTok accounts

    Connect your TikTok account and follow its profile and video performance over time.